Copywriting┃Copyediting
for businesses with something sustainable to say
You’re an expert on your ethical products, your sustainable services, your goals for people and planet.
You’re brimming with juicy knowledge – knowledge that’s going to help solve this hot mess we’re all in.
But organizing your ideas into a clear text can feel like herding cats:
As soon as you think you’ve got them in place, three of them escape, two of them start fighting, and you’re back to square one.
And it’s all taking time.
Time that you could be spending on other things: running your business, reaching new clients, or even just finding space for a decent lunch break every day this week.
Well, here’s the good news
You’ve just found someone who adores the challenge of writing. I’ve been rounding up words and making engaging texts out of them for 16 years now: first as a translator and now as a copywriter and editor for sustainable businesses.
So why not let me handle your words?
I love using my copywriting skills and sustainability expertise to sow seeds of success for my clients. When you book me, I’ll craft compelling texts that are rooted in a deep understanding of you and your audience.
My copywriting is designed to encourage action – whether that’s to buy your products, book your services, or read your sustainability report.
Also, I’m based in Berlin and totally fluent in German. Wir können gern auf Deutsch reden.
Copywriting
Businesses everywhere are talking about their sustainable actions, so it’s getting harder to be heard among the chatter. Book me to write
— your web pages
— your email sequences
— your sustainability content
and I’ll create texts that get your message the attention it deserves.
Copyediting
I specialise in editing English texts written by German speakers who know the value of a clear message.
Book me to edit your work and I’ll make sure your text sounds more London than Landau
(or more New York than Nürnberg).
Need my services regularly?
Ask me about a subscription for a fixed amount of my time every month!
“Jen is a star. She’s an excellent copywriter and editor, and a delight to work with. She can express complex technical and scientific concepts in clear language – and she brings added value to her projects with a razor-sharp attention to detail. We’ve been collaborating since 2015 and I really value her contribution to UNIWORKS!”
Sheila Regan, Director, UNIWORKS
“I really enjoyed working with Jen on a major European retailer’s ESG report. She was a dream to work with every step of the way. Her thorough understanding of sustainability issues was obvious by the incisive questions that she asked as we worked together to craft concise and effective copy. As the project went on, I was also impressed by the clever ideas that she came up with to improve my text’s flow and readability. The report is a better piece of copy for having had her fingerprints on it. Jen was a true pleasure to work with and I can’t wait to get cracking on another project with her soon.”
Abigail Dahlberg, Greener Words
“We wanted to thank you again for the great work on the script! As ever, it was a pleasure to work with you. You always have really smart input and you helped us out a lot with this project. We’re very happy with the script – it’s in good shape for the animation now.”
Stefanie Kolb, Ernst3000
Design & Animation
“Jen, the email sequences you wrote are so good! You nailed the brand voice and tone. The balance between playfulness and substance was just right. I don't even need to see the analytics. I already know these emails will perform so much better.”
Austin L. Church, CMO, ShopCanvas.co
I’m Jen, a copywriter and editor who uses her terrific writing skills to help clients find the right words to talk about their sustainable journey.
The work happens in my office in Berlin, which just so happens to be the world’s greatest city (other opinions are available, but they’re wrong).
When I’m not helping you reach your target audience, I’ll probably be running intervals on Tempelhofer Feld, swimming laps in Prinzenbad, or drinking coffee somewhere in Neukölln.
+49 17638645264
hello@jenmetcalf.com
LinkedIn
Jen Metcalf
Weserstraße 14
12047 Berlin
Germany
Copywriting┃Copyediting
for businesses with something sustainable to say
You’re an expert on your ethical products, your sustainable services, your goals for people and planet.
You’re brimming with juicy knowledge – knowledge that’s going to help solve this hot mess we’re all in.
But organizing your ideas into a clear text can feel like herding cats:
As soon as you think you’ve got them in place, three of them escape, two of them start fighting, and you’re back to square one.
And it’s all taking time.
Time that you could be spending on other things: running your business, reaching new clients, or even just finding space for a decent lunch break every day this week.
Well, here’s the good news
You’ve just found someone who adores the challenge of writing. I’ve been rounding up words and making engaging texts out of them for 16 years now: first as a translator and now as a copywriter and editor for sustainable businesses.
So why not let me handle your words?
I love using my copywriting skills and sustainability expertise to sow seeds of success for my clients. When you book me, I’ll craft compelling texts that are rooted in a deep understanding of you and your audience.
My copywriting is designed to encourage action – whether that’s to buy your products, book your services, or read your sustainability report.
Also, I’m based in Berlin and totally fluent in German. Wir können gern auf Deutsch reden.
Copywriting
Businesses everywhere are talking about their sustainable actions, so it’s getting harder to be heard among the chatter. Book me to write
— your web pages
— your email sequences
— your sustainability content
and I’ll create texts that get your message the attention it deserves.
Copyediting
I specialise in editing English texts written by German speakers who know the value of a clear message.
Book me to edit your work and I’ll make sure your text sounds more London than Landau
(or more New York than Nürnberg).
Need my services regularly?
Ask me about a subscription for a fixed amount of my time every month!
“Jen is a star. She’s an excellent copywriter and editor, and a delight to work with. She can express complex technical and scientific concepts in clear language – and she brings added value to her projects with a razor-sharp attention to detail. We’ve been collaborating since 2015 and I really value her contribution to UNIWORKS!”
Sheila Regan, Director, UNIWORKS
“I really enjoyed working with Jen on a major European retailer’s ESG report. She was a dream to work with every step of the way. Her thorough understanding of sustainability issues was obvious by the incisive questions that she asked as we worked together to craft concise and effective copy. As the project went on, I was also impressed by the clever ideas that she came up with to improve my text’s flow and readability. The report is a better piece of copy for having had her fingerprints on it. Jen was a true pleasure to work with and I can’t wait to get cracking on another project with her soon.”
Abigail Dahlberg, Greener Words
“We wanted to thank you again for the great work on the script! As ever, it was a pleasure to work with you. You always have really smart input and you helped us out a lot with this project. We’re very happy with the script – it’s in good shape for the animation now.”
Stefanie Kolb, Ernst3000
Design & Animation
“Jen, the email sequences you wrote are so good! You nailed the brand voice and tone. The balance between playfulness and substance was just right. I don't even need to see the analytics. I already know these emails will perform so much better.”
Austin L. Church, CMO, ShopCanvas.co
I’m Jen, a copywriter and editor who uses her terrific writing skills to help clients find the right words to talk about their sustainable journey.
The work happens in my office in Berlin, which just so happens to be the world’s greatest city (other opinions are available, but they’re wrong).
When I’m not helping you reach your target audience, I’ll probably be running intervals on Tempelhofer Feld, swimming laps in Prinzenbad, or drinking coffee somewhere in Neukölln.
+49 17638645264
hello@jenmetcalf.com
LinkedIn
Jen Metcalf
Weserstraße 14
12047 Berlin
Germany